Welcome to East Tennessee State University's Department of Management and Marketing home page. The Department of Management and Marketing includes a management program and a marketing program.
The management program offers study leading to the Bachelor of Business Administration degree with a major in Management. Management majors must select one of the four concentrations.
The marketing program offers study leading to the Bachelor of Business Administration degree with a major in Marketing. Marketing majors must select one of two concentrations. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.
Additional minor programs of study are offered in Management, Marketing, and Leadership Studies.
