The Bachelor of Business Administration (B.B.A.) curriculum includes general education requirements in the liberal arts and sciences, core requirements, and major program requirements.
Five undergraduate majors and several concentrations leading to the B.B.A. degree are available. The majors within the Department of Management and Marketing are Management and Marketing. Concentrations within these majors include Human Resources Management, Logistics/Supply Chain Management, Legal Studies, General Management, along with Marketing Management and Integrated Marketing Communications.
