Contact Information
| Office: Email: Phone: |
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127 Sam Wilson Hall pricekb@etsu.edu 423-439-5854 |
Brief Biography
Kelly Price completed her Ph.D. in Human Ecology at the University of Tennessee, Knoxville, in the Retail, Hospitality, and Tourism Department with a concentration in Retail and Consumer Sciences (2004). She completed her Master's Degree in Professional Communications with a concentration in Public Relations from East Tennessee State University (2001). She also received her Bachelor of Science Degree in Fashion Merchandising from East Tennessee State University (1995). Her fellowships and awards at the University of Tennessee included: Doctoral Graduate Teaching Assistantship (2001-2004) and Grant Recipient of the Graduate Teaching Associate @ Information Technology Center entitled: "International Retailing: Virtual Visits." (2004). She was also a Research Assistant during her Master's study at ETSU.
Teaching Experience
- Two-time recipient of the College of Business and Technology Excellence in Teaching Award
- East Tennessee State University, Marketing Department - Consumer Behavior, Marketing Management, Principles of Marketing, Fundamentals of Distribution; Merchandising Department - Merchandise Buying, Merchandise Planning and Control, Advertising and Promotion
- The University of Tennessee, RHTM Department - Graduate Teaching Assistant- International Retailing and Retail Operations Management
Journal Publications
- "Online atmospherics: The impact of color and music on purchase intention." International Journal of Electronic Marketing and Retailing, Spring 2010
- Price, Kelly and Bradford, Sarah. "College Student Characteristics and Attitudes About University Summer School Programs." The College Student Journal, In Press, Spring 2010
- "Get a Life - I Mean a Second Life". Marketing Insights, Marketing Management Association, Vol 5, No 2, Fall 2008
- Price, Kelly, King, John. "A Content Analysis of an Attempt by Victoria's Secret to Generate Brand Mentions Through Provocative Displays", International Academy of Business Disciplines Conference, San Diego, CA, April 6-9, 2006, Published in Business Academy Yearbook, 2006-2007
Professional Experience
Her professional experience includes twelve years of retail management including Softlines Manager with Kmart Corporation and Buyer/Merchandiser for The Broadmoor Hotel and Resort in Colorado Springs, CO.
Her professional affiliations are: The American Marketing Association (national and local chapters) and the Marketing Management Association where she has made numerous conference presentations with each organization. She currently serves as a College of Business and Technology Faculty Senator and is the current Faculty Advisor to Sigma Kappa Sorority at ETSU.