Kelly Price-Rhea

Kelly Price-Rhea Contact Information

Office:
Email:
Phone:
 127 Sam Wilson Hall
pricekb@etsu.edu
423-439-5854

Brief Biography

Kelly Price-Rhea completed her Ph.D. in Human Ecology at the University of Tennessee, Knoxville, in the Retail, Hospitality, and Tourism Department with a concentration in Retail and Consumer Sciences (2004). She completed her Master's Degree in Professional Communications with a concentration in Public Relations from East Tennessee State University (2001). She also received her Bachelor of Science Degree in Fashion Merchandising from East Tennessee State University (1995). Her fellowships and awards at the University of Tennessee included: Doctoral Graduate Teaching Assistantship (2001-2004) and Grant Recipient of the Graduate Teaching Associate @ Information Technology Center entitled: "International Retailing: Virtual Visits." (2004). She was also a Research Assistant during her Master's study at ETSU.

Teaching Experience

  • Three-time recipient of the College of Business and Technology Excellence in Teaching Award
  • East Tennessee State University, Marketing Department - Consumer Behavior, Marketing Management, Principles of Marketing, Fundamentals of Distribution; Merchandising Department - Merchandise Buying, Merchandise Planning and Control, Advertising and Promotion
  • The University of Tennessee, RHTM Department - Graduate Teaching Assistant- International Retailing and Retail Operations Management

Peer Reviewed Journal Articles

  • Price, K. (2012). A study of golfers in Tennessee. The Sport Journal. Vol 15, ISSN: 1543-9518.
  • Barnwell, B., Moore, T. and Price, K. (2011). Who's reading your wall? The relationships among user characteristics, usage and attitudes regarding official academic Facebook sites. Journal of Academic Administration in Higher Education. Vol. 7, 2, 103-110.
  • Price, K. and King. J. (2010). Face-ism in the 2008 U.S. Presidential general election: Photo coverage of candidates in news and business magazines. International Academy of Business Disciplines, Business Research Yearbook.
  • Price, K. (2010). Online atmospherics: The impact of color and music on purchase intention. International Journal of Electronic Marketing and Retailing. Vol. 3, No. 2, 93-113.
  • Price, K. and Bradford, S. (2009). College student characteristics and attitudes about university summer school programs. The College Student Journal. Vol. 44, No. 1, 126-130.
  • King, J., Nastase, M. and Price, K. (2006). A content analysis of an attempt by Victoria's Secret to generate brand mentions through provocative displays. International Academy of Business Disciplines, Business Research Yearbook.
In Press
  • Barnwell, B., Moore, T. and Price, K. (Date forthcoming). Who's reading your wall? The relationships among user characteristics, usage and attitudes regarding official academic Facebook sites. Journal of Academic Administration in Higher Education.
  • Price, K . (Date forthcoming). A study of golfers in Tennessee. The Sport Journal.

Professional Articles Published

  • Price, K. (2008). Get a Life - I mean a Second Life. Marketing Insights, Published by the Marketing Management Association.

Cited Research

  • Driving Business with the Senses. February 2010. Golf Business.

Professional Experience

Her professional experience includes twelve years of retail management including Softlines Manager with Kmart Corporation and Buyer/Merchandiser for The Broadmoor Hotel and Resort in Colorado Springs, CO.

Her professional affiliations are: The American Marketing Association (national and local chapters) and the Marketing Management Association where she has made numerous conference presentations with each organization. She currently serves as a College of Business and Technology Faculty Senator and is the current Faculty Advisor to Sigma Kappa Sorority at ETSU.