Dr. Ugur Yavas has been named the first Advisory Board Faculty Fellow for the College of Business and Technology Advisory Board. This honor recognizes a faculty member noted for high standards of professionalism and ethics, effective teaching, research that advances a scholarly field, and service to humankind. Dr. Yavas is a Professor of Marketing in the Department of Management and Marketing, and has been named the first recipient of this award.
Dr. Yavas came to ETSU in 1987 and holds a baccalaureate degree from Robert College (Istanbul, Turkey), an MBA from Florida State and Georgia State University, and a Ph. D. from Georgia State University. Since joining ETSU, he has received the ETSU Foundation Research Award in 1993 and the 2001 College of Business Faculty Excellence Award in Research. He authors numerous articles and has accrued more than 900 citations to his writings. He has given presentations at universities worldwide. For more information on his many accomplishments, please refer to his website at http://faculty.etsu.edu/raxyavas.
Congratulations, Dr. Yavas, for this well-deserved honor.
Dr. Beichen Liang has recently been announced as the recipient of the 2008 McGraw-Hill/Irwin Distinguished Paper Award. Dr. Liang will be presenting CULTURAL DIFFERENCES IN AD INFORMATION PROCESSING: THE INFLUENCE OF ANALYTIC VERSUS HOLISTIC THINKING at the upcoming Association of Collegiate Marketing Educators Federation of Business Disciplines 2008 Annual Meeting in Houston, Texas.
According to Dr. Liang's research, a great deal of research posits that East Asians tend to think holistically and Westerners tend to think analytically. This paper explores whether different mental processes are employed by East Asians and Westerners when reading and processing verbal information in printed ads. His findings indicate that East Asians tend to use a holistic approach to process verbal information when reading analytic ads, whereas Westerners tend to use an analytic method to process verbal information when reading both holistic and analytic ads. It also was found that the analytic-holistic dichotomy tends to be deeper when participants are exposed to high-risk products.
Dr. Liang is Assistant Professor of Marketing in the Department of Management and Marketing. He presently teaches Marketing 3200, Principles of Marketing.
Congratulations to Dr. Liang for being recognized for his research in this very interesting area of marketing.
